Saturday, May 5, 2007

Another Commercial Break ~ Honda Does a Domino Trick

Woah. I don't know about the ad selling cars, but this is fascinating to watch!

There are no computer graphics or digital tricks in this ad. Everything you see really happened in real time ... exactly as you see it.

The film took 606 takes, cost six million dollars and took three months to complete. It is two minutes long. The voiceover is by Garrison Keillor.

There are six, and only six, hand-made Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp and complete Honda Accord) are parts from those two cars.

Watch the Honda Accord advertisement.

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